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Facts Gexad checked in your Google Ads account and website. Red ones first — click a row to see what it means and what to do.

Improvements Gexad found in your account. Nothing changes in Google Ads until you approve it.

1. 1Press Review to see what changes and why.
2. 2Approve it — Gexad applies it and checks the result.
3. 3"You fix it" items come with step-by-step instructions.

Your last 7 days compared with the 7 days before, read from Google Ads.

1. 1Spent: what your ads cost.
2. 2Customers & leads: the conversions Google Ads counted.
3. 3Cost per customer: spent ÷ customers — lower is better.

Green arrows are good news, red ones need attention.

Every day Gexad reads the searches your ads showed for and finds the ones that aren't what you sell — job seekers, students, people looking for a competitor or something else entirely.

1. 1On: Gexad adds them as negative keywords itself, and what's already waiting is applied.
2. 2Off: each one waits here for your approval.
3. 3Either way, a negative that would block one of your own keywords is never added, and one that already does is removed.

A competitor's name or a job word is blocked on its own; other words only together with the rest of the search, so good searches that share a word keep showing.

Google Ads organises a campaign into ad groups. Each ad group is one topic, with its own keywords (what people search) and its own ads (what they see).

1. 1Open an ad group to see its ads and keywords.
2. 2"Check these ads" or "Write new ads" opens Ad Studio on that ad group.
3. 3"Manage keywords" opens its keywords.
4. 4"Pause ad group" or "Remove ad group" at the bottom stops it in Google Ads.

Ads are written for one ad group at a time, so Gexad can use that ad group's keywords, landing page and results.

1. 1Pick the campaign.
2. 2Pick the ad group you want new or better ads for.

Create writes new ad variations with AI. Analyze reviews the ads already running in this ad group and shows what to improve.

What Gexad knows about this ad group and uses while writing: keywords, landing page, your goal and past results. "Partial data" means some of it is missing — the ads are still written, just with less to go on.

1. 1Check the facts are right.
2. 2Fill in your offer, goal, market and tone below — they make the ads specific.

Gexad never invents an offer or a price; it only uses what you write here or what's on your site.

The plan for the ads: the main message, a supporting point, what makes you different and the call to action.

1. 1Generate it with AI, or write your own.
2. 2Edit anything that doesn't sound like you.

The angle of the first variation — e.g. outcome-led, price-led or local. Different angles let you test which message works best.

Complete ads (headlines and descriptions) written from the strategy. Approve the ones you like; only approved ones can go to Google Ads.

1. 1Select a variation to see why it was written that way.
2. 2Edit, regenerate a line, or approve it.
3. 3Apply the approved version to Google Ads.

The facts from your account and website the selected variation is based on, with their source.

Checks every version against Google Ads rules (length, capitalization, repeated text, claims) before you can apply it.

Fix red items first; yellow ones are warnings.

Sends the approved version to Google Ads as a new ad in this ad group, then reads it back to confirm it's exactly what you approved. Nothing changes in Google Ads until you press apply.

1. 1Google allows at most 3 active ads per ad group. If it's full, tick the ad to pause — it's paused just before the new one goes in.
2. 2With "Pause the weakest ad automatically" on, Gexad ticks the weakest one for you (fewest conversions, then clicks).
3. 3If Google rejects the new ad, the paused one is turned back on.

Every saved version of the selected variation, newest first — what changed and when.

Run two ads against each other in this ad group and let real results decide which message wins.

1. 1Pick the ad to test against your current one.
2. 2Let it run until Gexad has enough clicks to call a winner.
3. 3Keep the winner; pause the other.

The ads running in this ad group right now, read from Google Ads, with their clicks, conversions and cost.

1. 1Press Analyze to let Gexad review them.
2. 2Read what works and what to improve.
3. 3Turn an opportunity into a new variation or an A/B test.

Gexad's short summary of how these ads perform and why.

Specific improvements Gexad found, each with the evidence behind it. Turn one into a new ad or an A/B test with one click.

Whether a campaign is held back by its budget or by its price per click. The max CPC (the most one click may cost) only exists on Maximize clicks campaigns; with Maximize conversions or a target CPA / ROAS, Google sets each click's bid itself.

1. 1Start: a new Maximize clicks campaign starts at the typical top-of-page bid of its keywords (Google Keyword Planner) — or about $2 when Google doesn't share that estimate. Your daily budget never decides the price of a click.
2. 2Every day Gexad reads yesterday's auctions (the last 7 days when one day says too little). Raise: the ads lose searches to ad rank — the price doubles when they hardly show and lose most searches, but never goes above twice what clicks for these keywords cost on the market (about $10 until that price is known).
3. 3Lower: toward the price clicks actually converted at, or after 50+ clicks in 14 days with no conversion — only while conversion tracking is verified, and never while the ads hardly show.
4. 4Graduate: 10 conversions in 14 days with verified tracking → the campaign moves to Maximize conversions at the cost per conversion it achieved.
5. 5At most one change a day per campaign, at most ×2 up or 30% down. A max CPC you set in the campaign's settings is left alone until a full day has run at it. Changes follow your automation level below.

Google needs time to learn after each change — let a new price run a few days before judging it.

Limits no budget change can cross — whether you approve it or Gexad applies it on its own.

1. 1Maximum daily spend: a ceiling for the whole account's daily budgets. Leave it empty for no ceiling.
2. 2Max increase / decrease per change: the largest step for one campaign's budget (never more than 25%).
3. 3Max account total change: how far the account's total daily budget may move in one change.
4. 4Require approval above: under limited autonomy, bigger changes than this still wait for you.
5. 5Minimum confidence and protected campaigns: how sure Gexad must be, and the campaigns whose budgets it never touches.

Budget changes also wait while conversion tracking can't be trusted.

How much Gexad does on its own with budgets and with the max CPC of Maximize clicks campaigns. New ads and campaign settings always wait for you; blocking irrelevant searches has its own switch in Suggestions.

1. 1Recommendation only: Gexad suggests; nothing reaches Google Ads.
2. 2Approval required: every change waits for your approval in Suggestions. Every account starts here.
3. 3Limited autonomy: small, high-confidence changes apply on their own; larger ones wait for you.
4. 4Full autonomy: any change your guardrails allow applies on its own, including increases — and every step is recorded.

The strategy above decides the direction: Maintain current spend never raises the total; Controlled growth may raise it gradually when a campaign wins customers cheaply but runs out of budget.

Google Ads optimizes toward what it counts, so Gexad keeps your conversion actions counting the right thing.

1. 1Leads and sign-ups are set to count once per click, so one person signing up twice isn't two customers.
2. 2If your goal is sign-ups and no action measures them, Gexad creates a "Sign-up completed" action and shows you the code to put on your site.
3. 3Actions made without code in Google Ads, or by Google itself, can't be changed through the API — Gexad tells you exactly what to change, and where.
4. 4A setting you changed yourself is respected; Gexad doesn't undo it.

A detailed PDF of the period on screen: key figures against the previous period, daily spend, conversion and click charts, every campaign's share of spend and cost per conversion, what was improved and what's next. Your logo, name and colour are on every page — not Gexad's.

1. 1Pick the period.
2. 2Press "Download PDF".
3. 3Send it to your client.

Every figure comes from synced Google Ads data — nothing in the report is invented.

How your PDF reports look: your logo (PNG, JPEG or WebP up to 2 MB), your name, your brand colour, who the report is prepared for and a footer note such as your contact details — and whether last month's report is emailed automatically each month (to the owners and admins, and to your client if you add their address).

1. 1Open "Report branding" in Reports.
2. 2Upload your logo and fill in the fields.
3. 3Save — the next PDF uses it.

Without an uploaded logo, your website's logo is used; an empty field uses the default shown under it.

Landing pages come from your ads' final URLs automatically — you never add them by hand.

1. 1Reachability: opened by the website scan, or right now with Check now.
2. 2Conversion tag: the Conversion Tracking Doctor looks for your Google Ads, GA4 or Tag Manager tag on the homepage and every page your ads use, on its schedule (weekly by default).
3. 3Check now: re-checks one page (or all shown with "Check all pages now") — up to 30 checks an hour.

Tags loaded later by Tag Manager, plugins or consent tools can't be seen in the page's HTML, so "No conversion tag detected" is an observation, not proof that tracking is missing.

Gexad looks for and analyzes your competitors every morning at 06:00 in your Google Ads account's timezone. You can also refresh it yourself once a week.

1. 1Completed: every source was read and AI analysis ran. Partial: some sources were missing (e.g. auction insights), so results rest on less data. Insufficient data: nothing could be observed yet. Failed: the run stopped — it's retried the next day.
2. 2Data quality: Sufficient = several independent sources; Partial = one or two; Insufficient = none.
3. 3Auction insights: competitors and overlap straight from Google Ads. "Waiting for Google's approval" means Google doesn't share them with Gexad yet — Gexad checks every day and switches over automatically.
4. 4AI web search: until then, Gexad finds competitors by searching the web; each one links to the page that shows it.

Everyone Gexad tracks as a competitor. Est. visibility and Overlap come from Google Ads auction insights (how often they showed, and how often next to you); they stay empty until Google allows auction insights for this account.

1. 1Source: where Gexad found them — auction insights, your own entry, or AI inferred (web search).
2. 2AI status: Analyzed = done; Analyzing = in progress; Partial = some data couldn't be read; Insufficient data = nothing observed yet.
3. 3Click a row to open its summary; click the domain to open its website.

OBSERVED = seen directly (auction insights, a competitor's page or ad). ESTIMATED = calculated by Gexad's rules from what was observed. INFERRED = written by AI from observed data — a lead to check, not a fact.

Competitor ads Gexad has seen — read from their pages or recorded by you. Each ad shows its headlines, offer and when it was last seen.

1. 1Pick a competitor to see its ads.
2. 2Saw an ad on Google? "Record an ad you saw" adds it — Gexad then compares its messaging with yours.

Where each advertiser's messaging sits. Left–right: price-led (cheap, discounts, plans) to outcome-led (results, ROI). Bottom–top: generic ("best", "easy") to specialized (a niche, an industry, a use case).

1. 1Find "You" (blue).
2. 2A crowded corner means everyone says the same thing there.
3. 3An empty corner can be a positioning to test.

Your keywords where competitors were also seen, how strong the competition is, and what to do: defend (you win, keep it), contested (close fight), hold, or review.

Searches people already make (from your search terms) that you don't target with a keyword yet, with the clicks and conversions they brought.

1. 1Look at searches with conversions first.
2. 2Add the good ones as keywords from Keyword Intelligence.

How your keywords spread over search intents — ready to buy, comparing options, looking for information, or brand searches — and where competitors were seen.

1. 1A thin "ready to buy" row usually costs you customers.
2. 2Comparing searches are where competitors win clicks.

The themes competitors use in their ads and pages (price, speed, trust, results…) and how many use each one.

1. 1Saturated themes: everyone says it, it won't stand out.
2. 2Rare themes you can credibly claim are worth testing in your ads.

The prices, free trials, guarantees and calls to action found on competitors' pages, next to yours. Only what was actually seen — an unknown price stays unknown.

The competitor pages Gexad read: headline, offer, proof (reviews, logos) and calls to action — compared with your own landing page.

Pages are read from the public web; a site that blocks robots or fails to load isn't shown.

Where competitors could take customers from you — e.g. a lower price, a stronger guarantee, or outranking you on your best searches — with the evidence for each.

Things worth testing, based on what competitors do and don't say. Each one shows its evidence and confidence.

1. 1Open one to see the evidence.
2. 2"Use in Ad Studio" turns it into new ads to test.

Customer needs or angles no observed competitor covers. Recommendations to test — not facts about the market.

The last 30 days of your Google Ads account at a glance: spend, conversions, cost per conversion and return on ad spend.

ROAS shows "Not tracked" when your conversions carry no value in Google Ads — add values to your conversion actions to see it.

The most important things Gexad noticed across your account right now — the same alerts as on the Dashboard.

Ask a question in plain words. Common questions are answered by the Gexad module that owns the data (search terms, budget, analytics, revenue, tracking, landing pages, competitors); anything else goes to Ask Gexad.

1. 1Pick a quick question or type your own.
2. 2Every answer shows its numbers and where they came from.
3. 3A recommended change can be approved here — it then goes through Suggestions, nothing changes in Google Ads directly.

Your recent conversation stays on this device until you clear it.

Each business or client is its own website in Gexad — its own Google Ads account, campaigns, budget, competitors and reports — under one login. "All websites" shows them all on one screen, and Gexad works in every one, every day.

1. 1Open "All websites" in the menu and press "Add a website".
2. 2Connect its Google Ads account (accounts under your MCC are listed).
3. 3Open any website from "All websites" or the switcher at the top.

Each client account is priced by its own ad spend. Managing many clients? Ask us about volume pricing.

Owners and admins manage billing, members and connections; members run the account (approve suggestions, build campaigns, write ads); read-only users see everything and change nothing — a good fit for a client.

Every change is recorded in Activity with who made it.