Google Ads bid optimization, every day
Gexad reviews each campaign's price per click every day from yesterday's auctions — raising it when your ads lose, never above twice what clicks for your keywords cost on the market.
The problem
The wrong max CPC costs you either clicks or money
Set it too low and your ads lose auctions to competitors; too high and you overpay for every click. Market prices change weekly — a bid set once is soon wrong.
How Gexad does it
Bid optimization, step by step
- 01
Reads yesterday's auctions
Impression share, top-of-page rate, lost auctions and cost per click for every campaign.
- 02
Compares with the market
Keyword Planner's price ranges for your keywords set the ceiling: never more than twice the market.
- 03
Sets the price — or leaves yours alone
A price you set yourself is left alone until a full day has run at it. Once a campaign has enough conversions, Gexad moves it to conversion bidding.
What you get
Included in every Gexad plan
Bid optimization is part of the one plan — with every other feature and AI included. See pricing.
- A daily max-CPC autopilot that never makes a barely-showing campaign cheaper
- Market-based ceilings from Google Keyword Planner
- Respects bids you set yourself
- Moves campaigns to conversion bidding when the data supports it
Questions about Google Ads bid optimization
What is max CPC in Google Ads?
Max CPC is the most you're willing to pay for one click. Google charges what's needed to beat the next ad, up to that limit.
How does Gexad lower my cost per click?
By keeping bids near what each auction needs instead of a fixed high price, and by blocking searches that never buy — which raises your ads' relevance over time.
Should I use manual CPC or smart bidding?
Smart bidding needs enough conversions to learn. Gexad manages the max CPC while a campaign is new and moves it to conversion bidding once there's enough data.
More Gexad features
- Budget optimizationGexad finds Google Ads campaigns that win customers cheaply but run out of budget, and moves money there from the ones t…Learn more
- Automatic negative keywordsGexad reads your Google Ads search terms every day and adds negative keywords automatically…Learn more
- AI recommendationsGexad goes through your Google Ads account every day and brings you the few changes worth making, with the reason and ev…Learn more
Try Gexad free for 30 days.
Connect your Google Ads account and let Gexad's AI build your first campaign — the free trial includes 1 campaign built by AI, 1 ad and 10 keywords. Cancel any time before it ends.