Automatic negative keywords for Google Ads
Every day Gexad reads the real searches behind your clicks and blocks the ones that never buy — job seekers, students, people looking for something you don't sell. Your own keywords are never blocked.
Search terms
Last 30 daysbest location for a coffee shop
23 conversions
free business location map
$186 · 0 conversions
gis analyst jobs
$94 · 0 conversions
The problem
Wasted spend hides in the search terms report
Broad and phrase match keywords show your ads for searches you never chose. Without a weekly look at the search terms report, a large part of the budget quietly goes to clicks that can't become customers.
How Gexad does it
Automatic negative keywords, step by step
- 01
Reads every search term, daily
Gexad goes through yesterday's search terms for every campaign, with their clicks, cost and conversions.
- 02
Finds the ones that never buy
Job, course, free, competitor-brand and off-topic searches are spotted, with the money each one cost you.
- 03
Blocks them — safely
Each is added as a negative keyword at the right level. A negative that would block one of your own keywords is never added, and one that already does is removed.
What you get
Included in every Gexad plan
Automatic negative keywords is part of the one plan — with every other feature and AI included. See pricing.
- Daily search-term screening, with automatic blocking you can switch on
- Your keywords are protected from your own negatives
- Searches that convert but aren't keywords yet, ready to add
- Every negative added is listed with the reason and the spend it stopped
Questions about automatic negative keywords
What are negative keywords in Google Ads?
Negative keywords tell Google Ads which searches should never show your ads. Adding them stops paying for clicks from people who were never going to buy.
How does Gexad find negative keywords?
It reads your search terms report every day and looks at what each search cost and whether it converted, plus its intent — jobs, training, free alternatives, other brands or topics you don't sell.
Can automatic negative keywords block good traffic?
Gexad checks every negative against your own keywords before adding it: a negative that would block one of them is never added, and one that already does is removed. You can also keep blocking on approval only.
More Gexad features
- Bid optimizationGexad sets your Google Ads max CPC every day from the previous day's auctions: higher when your ads lose auctions, never…Learn more
- Budget optimizationGexad finds Google Ads campaigns that win customers cheaply but run out of budget, and moves money there from the ones t…Learn more
- Conversion tracking checkerGexad checks your Google Ads conversion actions and tags on a schedule, finds conversions that stopped, double-count or …Learn more
Try Gexad free for 30 days.
Connect your Google Ads account and let Gexad's AI build your first campaign — the free trial includes 1 campaign built by AI, 1 ad and 10 keywords. Cancel any time before it ends.